A view of a serene lake with a distant shoreline, and blur of glasses and hands in foreground holding drinks at a waterfront restaurant.
People walking along a paved path in a lush, green forest, some carrying bags and suitcases, with motion blur indicating they are in motion.
Outdoor patio with cushioned seating and wooden furniture overlooking a hillside with houses, trees, and a setting sun in the background.
A three-tier pink and red heart-themed birthday cake with ribbons, heart-shaped decorations, and pink frosting, surrounded by gold and heart-shaped decorations, glasses, and heart-shaped sunglasses on a reflective surface.
Multiple red torii gates forming a pathway up stone stairs at Fushimi Inari Shrine in Japan.
Snow-covered mountains with a blue sky and a few clouds.
Two people walking with an umbrella past a Japanese restaurant on a street, with multiple signs and a paper lantern outside.
A smiling woman with long brown hair, wearing a white sleeveless dress, sunglasses on her head and gold jewelry, standing on a street in Japan with traditional wooden buildings and a pagoda in the background, during daytime.

hey, i’m abi

…a writer, photographer and marketing specialist from London.

After a lifetime spent chasing adventure, I set up camp in Scotland and Portugal, before finally settling in Italy’s little-known Friuli-Venezia Giulia region.

I am a storyteller by nature - and living in the picturesque city of Udine makes my job a whole lot easier.

I've worked for 8 years both as a freelance and in-agency digital marketing and communications specialist, working with clients to help curate, plan, and optimise their digital presence in both English and Italian. Since 2022, my specific area of expertise has been in social media management and website optimisation.

Alongside this, I work as a writer and photographer, collaborating with a variety of print and digital magazines to promote little-known destinations. My bylines include publications such as Condé Nast Traveller, Lodestars Anthology, Suitcase Magazine, Matador Network and more.

Let’s tell your story together.

Drop me an email today.